Full Stack Web Designer

I am a Full Stack Web Designer that focuses on web consulting that covers more than just design and website development.

I provide professional insight in all major areas of a web presence (design, development, branding, market integration, social media, analytics, etc.). More importantly, integrating your web presences seamlessly into your organization, business and/or sales processes.

From modern single-source web presences to large-scale projects that utilize my network of trusted web professionals, I provide cost-effective solutions, yielding the greatest ROI's possible.

My philosophy is that our time working together should be spent understanding how to increase sales, improve brand awareness and building stronger customer experience. Understanding your goals starts with the basic process of communication. Once we have a clear understanding of your priorities we can start the process of conceptualizing strong strategies that will deliver a clear message to your audience.

What is a Full Stack Web Designer?

Full Stack Web Designer
A full stack web designer is design specific cross-disciplinary web professional. An individual whom specializes in, or is specifically engaged in all areas of web design and is able to take any project to its completion. Their areas of expertise are not limited to only design specific tasks but the full project scope including World Wide Web applications, or applications that run over HTTP from a web server to a web browser.

Full Stack Web Design Process

The process of our work together consists of many stages, however, some projects will not need all the stages listed below. For more information about a particular aspect of the process please click the next to each topic below for additional information.


Kick-Off Meetings
First Meetings covering base elements for the project and project planning.
Created models used for design evaluation and application logic. This is a prototype that provides major functionality and the base concept for the design.
Market Research
Information gathering about the project’s objectives (Markets and/or Clients).
Project Objectives
High-level Objectives
An established list of project goals and how they relate to the overall Business Goals.
Low-Level Objectives
Outlines the project's deliverables.
Online Branding
The alignment of the organization's image and their web presence.

Market Research

Market research for a web presence is used to gain a competitive advantage over your most direct competitors. It provides a standard based on your markets needs including but not excluding target audience, audience demographics, audience geographic location, audience/market size and need.

Online Branding

The alignment of an organization image across all web-based applications, printed material, and digital marketing efforts. Online channels which need to be considered would be any form of brand media that is displayed to your audience. The goal of this effort would be to establish a strong relationship with your audience, build the brands awareness and create brand trust through a consist and professional appearance.

Stage 1


Landing Page
Holding location for the development of the web presence.
Marketing Campaigns
Pre Launch marketing campaigns involving the presales of products and or services that can warm your audience.
Validating Market Demand
The collection of market data to ensure we are delivering what your audience be expecting.
Stage 2

Project Design

UX Design
The design of the actual web presence.

The process of identifying the commonalities across our target audience members while recognizing their needs, goals, and mental models. This is a validation process.

  Wire Frame Development
The process of identifying the commonalities across our target audience members while recognizing their needs, goals, and mental models. This is a validation process.
UI Design
The design phase of web presence the user interface. In most cases, this refers to the content management system.
Front-End Development
Development of the final user experience via the web presence.

UX Design

UX (User Experience Design): User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.

Wire Frame Development

A wireframe is a page schematic or screen blueprint that serves as a visual guide that represents the skeletal framework of a website. Wireframes are created for the purpose of arranging elements to best accomplish our presence’s particular purpose. Wireframes usually exclude typographic styles, colors, and graphics, but prioritizes the content, copy and/or message.

UI Design

The goal of the UI (User Interface) is to produce a platform which makes it simple, efficient, and enjoyable to operate a web presence. It produces the desired results with minimal input to achieve the desired output while reducing undesired outputs due to human error.

Front-End Development

Front-end web development is the process of introducing HTML, CSS, and JavaScript to the web presence so that our objectives can be visually represented. We must strive for a design that ensures that when the users open up the web presences, they see the information in a format that is exactly the same across all devices. We must ensure that the web presence loads correctly in different browsers (cross-browser), different operating systems (cross-platform) and different devices (cross-device), to accomplish our objectives.

Stage 3

Project Development

Back-End Development
Coding work for the web presences to work properly – the code is running on the server side.
Back-End Databases Development
Creation and manipulation of the storage engine of your web presence. This includes not only user created content but audience data as well.

Back-End Development

The coding required to make a web presence to run properly and is executed on the server, as opposed to the client. Server architecture is responsible to allow this code to be executed in an efficient matter.

Back-End Databases Development

A Back-End Database development is critical because it is accessed by users indirectly through an external application rather than by application programming stored within the database itself or by low-level manipulation of the data. A back-end database stores data but does not include end-user application elements such as stored queries, forms, macros or reports.

Stage 4

Project Launch

The act of the web presence becoming operational.
The act of bringing together all components of your web presences to create a single system that functions as one.
The push of advertising that delivers a specific message and the first step of an integrated marketing communication strategy.
The spread of information between your web presence and the public, creating coverage for your audience for free, rather than marketing or advertising.
Analytics Ingratiation
Integration of tools that discovery, interpretation, and communication of meaningful patterns in data.

Analytics Ingratiation

Analytics are applied to describe, predict, and improve performance. Types of analytics can vary however most areas monitored are within predictive analytics, prescriptive analytics, enterprise decision management, descriptive analytics, cognitive analytics, retail analytics, store assortment and stock-keeping unit optimization, marketing optimization and marketing mix modeling, web analytics, call analytics, speech analytics, sales force sizing and optimization, price and promotion modeling, predictive science, credit risk analysis, and fraud analytics.

Stage 5


Digital Marketing
The act of using your technology to promote your web presence. This is accomplished through the means of SEO, Social Media, Re-targeting, Directory Listing Management, Email Marketing, and Paid Advertising.
Traffic Monetization
The process of converting your audience into revenue.
Stage 6

Additional Services Offered

Below are additional services that can be paired with all design projects

  • Graphic Design Services

    Your branding shouldn’t stop after a client has left your website. Does your printed media match the theme of your website? These are the marketing strategies that will help your clients remember you.

    Additional Services Offered:
    • Graphic Design for Printed Media
    • Custom Logo Design
    • Digital Ad Design
    • Email/Newsletter Design
  • Photography Services

    With my formal design education starting at the age of 14 specifically in photography, I offer my clients product/service imaging services. An image library with sample images and client photoshoots can be found at gallery.nickschick.com.

    Additional Services Offered:
    • Photography of work place services
    • Video of work place services
    • Photography of client products
    • Video of client products
  • OSS (Open-Source Software) Deployment

    I am a firm believer in the Open Source model. This model harnesses the power of distributed peer review and transparency. This creates high-quality, secure and easily integrated software at an accelerated pace and low cost.

    Additional Services Offered:
    Main Stream Box Solutions:
    • Odoo (ERP & CRM)
    • Freenas (DB)
    • Libreplan (PM)
    • Asterisks (PBX)
    • SuiteCRM (CRM)
    • Kimai (TMS)
    • vTiger (CRM)
    • SugarCRM (CRM)
    Main Stream CMS Solutions:
    • Joomla
    • Wordpress
    • Typo3
    • Drupal
    • Grav
    • MediaWiki
    Main Stream E-Commerce Solutions:
    • Magento
    • Prestashop
    • OpenCart
    • ZenCart
    • OsCommerce
    • VirtueMart (Joomla Flavor)
    • Membership Pro (Joomla Flavor)
    • WooCommerce (Wordpress Flavor)
    • Drupla Commerce (Drupal Flavor)
  • IT Services

    Creating solutions for clients is what this business is all about. NSFLDC offers a full range of IT services and products ranging from simple web hosting to complete organization infrastructure solutions.

    Additional Services Offered:
    • Linux Hosting Environments (Production/Development)
    • Cloud Server Environments
    • Server Leasing Services
    • Server Administration
    • Mail Server DevOps

Is your audience seeing your organization the way you intended?

Let's take back control of your web presence and build the brand you want your audience to see.